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Consumer behavior

By: Schiffman, Leon GContributor(s): Wisenblit, Joseph | Kumar, S. RameshLanguage: English Publisher: Delhi Pearson India 2016Edition: 11th ed, four-color edDescription: xxvii, 508p. : col.ill, col.photos, tables, End notes, index and glossary includedISBN: 9789332555099Subject(s): CONSUMER BEHAVIOR | MOTIVATION RESEARCH (MARKETING) | MARKETING
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
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658.8.012.1 S4 (Browse shelf) 03-40-02-10 Available (Lending) 114288
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658.8.012.1 S4 Consumer behavior 658.8.012.1 S4 Consumer behavior 658.8.012.1 S4 Consumer behavior 658.8.012.1 S4 Consumer behavior 658.8.012.12 A2 The Observational research handbook : understanding how consumers live with your product 658.8.012.12 C5 Marketing research 658.8.012.12 E8 Essentials of marketing research

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