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Consumer behavior (Record no. 180060)

000 -LEADER
fixed length control field 00670aam a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211222t2016 ||||| |||| 00| 0 eng d
020 ## - ISBN
ISBN 9789332555099
041 ## - LANGUAGE
Language English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Classification Number 658.8.012.1
Call Number S4
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item Type Book
100 ## - MAIN ENTRY--PERSONAL NAME
Personal Author Schiffman, Leon G.
700 ## - ADDED ENTRY--PERSONAL NAME
Supervisor Wisenblit, Joseph
700 ## - ADDED ENTRY--PERSONAL NAME
Supervisor Kumar, S. Ramesh
245 ## - TITLE STATEMENT
Title Consumer behavior
250 ## - EDITION STATEMENT
Edition 11th ed, four-color ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of Publication Delhi
Name of Publisher Pearson India
Date of Copyright 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 508p. : col.ill, col.photos, tables,
Physical Details End notes, index and glossary included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term CONSUMER BEHAVIOR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term MOTIVATION RESEARCH (MARKETING)
9 (RLIN) 18385
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term MARKETING
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Permanent location Current location Shelving location Date acquired Cost, normal purchase price Shelving Number Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
        Lending   Library, University of Moratuwa Library, University of Moratuwa Lending Collection 15/11/2021 1755.00 03-40-02-10 4 658.8.012.1 S4 114288 12/01/2024 08/01/2024 1950.00 15/11/2021 Book

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