Consumer behavior (Record no. 180060)
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000 -LEADER | |
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fixed length control field | 00670aam a2200217 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211222t2016 ||||| |||| 00| 0 eng d |
020 ## - ISBN | |
ISBN | 9789332555099 |
041 ## - LANGUAGE | |
Language | English |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Classification Number | 658.8.012.1 |
Call Number | S4 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item Type | Book |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal Author | Schiffman, Leon G. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Supervisor | Wisenblit, Joseph |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Supervisor | Kumar, S. Ramesh |
245 ## - TITLE STATEMENT | |
Title | Consumer behavior |
250 ## - EDITION STATEMENT | |
Edition | 11th ed, four-color ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of Publication | Delhi |
Name of Publisher | Pearson India |
Date of Copyright | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvii, 508p. : col.ill, col.photos, tables, |
Physical Details | End notes, index and glossary included |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | CONSUMER BEHAVIOR |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | MOTIVATION RESEARCH (MARKETING) |
9 (RLIN) | 18385 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | MARKETING |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
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Lending | Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 15/11/2021 | 1755.00 | 03-40-02-10 | 4 | 658.8.012.1 S4 | 114288 | 12/01/2024 | 08/01/2024 | 1950.00 | 15/11/2021 | Book |