Consumer behavior (Record no. 180060)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00670aam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211222t2016 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9789332555099 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8.012.1 |
| Call Number | S4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Schiffman, Leon G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Wisenblit, Joseph |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Kumar, S. Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| 250 ## - EDITION STATEMENT | |
| Edition | 11th ed, four-color ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Delhi |
| Name of Publisher | Pearson India |
| Date of Copyright | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 508p. : col.ill, col.photos, tables, |
| Physical Details | End notes, index and glossary included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CONSUMER BEHAVIOR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MOTIVATION RESEARCH (MARKETING) |
| 9 (RLIN) | 18385 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending | Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 15/11/2021 | 1755.00 | 03-40-02-10 | 4 | 658.8.012.1 S4 | 114288 | 12/01/2024 | 08/01/2024 | 1950.00 | 15/11/2021 | Book |