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Factors affecting the brand equity of mobil : a study of automotive lubricant industry in Sri Lanka

by Chathuranga, S.G.A.B | Prof. Nalin Abeysekera [supervisor].

Language: English Publisher: [2021]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2021 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.11(043) (1). : Location(s): Thesis Collection Call number: 658.11(043).

Impact of online gamification preferences on brand engagement and brand attitudes : a case of millennial customers in Sri Lankan mobile service industry

by Thashani, E.W.A | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2021]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2021 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).


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