Factors affecting the brand equity of mobil : a study of automotive lubricant industry in Sri LankaLanguage: English Publisher: Description: 100p. : col. graphs, tables, CD-ROMSubject(s): BRAND EQUITY - Mobil | LUBRICANT INDUSTRY- Sri Lanka | BRAND ASSOCIATION | PERCEIVED QUALITY | BRAND AWARENESS | BRAND LOYALTY | ENTREPRENEURSHIP - Dissertation | MANAGEMENT OF TECHNOLOGY - Dissertation | MBA in EntrepreneurshipOnline resources: Click here to access online Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2021
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Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
|658.11(043) (Browse shelf)||MOT 05/12||LB/TH/02/2022||Not For Loan (Restricted Access)||TH4602|
Department of Management of Technology Faculty of Business University of Moratuwa 2021