Chathuranga, S.G.A.B.
Factors affecting the brand equity of mobil : a study of automotive lubricant industry in Sri Lanka - [2021] - 100p. : col. graphs, tables, CD-ROM
BRAND EQUITY - Mobil
LUBRICANT INDUSTRY- Sri Lanka
BRAND ASSOCIATION
PERCEIVED QUALITY
BRAND AWARENESS
BRAND LOYALTY
ENTREPRENEURSHIP - Dissertation
MANAGEMENT OF TECHNOLOGY - Dissertation
MBA in Entrepreneurship
658.11(043)
Factors affecting the brand equity of mobil : a study of automotive lubricant industry in Sri Lanka - [2021] - 100p. : col. graphs, tables, CD-ROM
BRAND EQUITY - Mobil
LUBRICANT INDUSTRY- Sri Lanka
BRAND ASSOCIATION
PERCEIVED QUALITY
BRAND AWARENESS
BRAND LOYALTY
ENTREPRENEURSHIP - Dissertation
MANAGEMENT OF TECHNOLOGY - Dissertation
MBA in Entrepreneurship
658.11(043)