Impact of online gamification preferences on brand engagement and brand attitudes : a case of millennial customers in Sri Lankan mobile service industryLanguage: English Publisher: Description: xi, 93p. : charts, graphs(some col.), col. maps, tables, CD-ROMSubject(s): BRAND ENGAGEMENT | BRAND ATTITUDES | GAMIFICATION | MOBILE SERVICE INDUSTRY - Sri Lanka | MANAGEMENT OF TECHNOLOGY - Dissertation | MBA in Management of TechnologyOnline resources: Click here to access online Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2021
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Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
|62:65(043) (Browse shelf)||MOT 04/414||LB/TH/02/2022||Not For Loan (Restricted Access)||TH4648|
Department of Management of Technology Faculty of Business University of Moratuwa 2021