Library, University of Moratuwa, Sri Lanka catalog

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Thashani, E.W.A.

Impact of online gamification preferences on brand engagement and brand attitudes : a case of millennial customers in Sri Lankan mobile service industry - [2021] - xi, 93p. : charts, graphs(some col.), col. maps, tables, CD-ROM

Subjects--Topical Terms:
BRAND ENGAGEMENT
BRAND ATTITUDES
GAMIFICATION
MOBILE SERVICE INDUSTRY - Sri Lanka
MANAGEMENT OF TECHNOLOGY - Dissertation

Index Terms--Curriculum Objective:
MBA in Management of Technology

Universal Decimal Class. No.: 62:65(043)

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