Impact of online gamification preferences on brand engagement and brand attitudes : (Record no. 180394)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00923nam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220126t2021 ||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 62:65(043) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Thesis |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Thashani, E.W.A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Prof. G.D. Samarasinghe |
| Relator Term | supervisor |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of online gamification preferences on brand engagement and brand attitudes : |
| Remainder of title | a case of millennial customers in Sri Lankan mobile service industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of Copyright | [2021] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 93p. : charts, graphs(some col.), col. maps, tables, |
| Accompanying Material | CD-ROM |
| 502 ## - DISSERTATION NOTE | |
| Department | Department of Management of Technology |
| Faculty | Faculty of Business |
| Name of granting institution | University of Moratuwa |
| Year of Granted | 2021 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Degree Type | MBA in Management of Technology |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| URL | <a href="http://dl.lib.uom.lk/handle/123/18504">http://dl.lib.uom.lk/handle/123/18504</a> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRAND ENGAGEMENT |
| 9 (RLIN) | 6295 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRAND ATTITUDES |
| 9 (RLIN) | 6295 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | GAMIFICATION |
| 9 (RLIN) | 19576 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MOBILE SERVICE INDUSTRY - Sri Lanka |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MANAGEMENT OF TECHNOLOGY - Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Shelving Number | Full call number | Barcode | Date last seen | Donation number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Restricted Access | Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Thesis Collection | 13/01/2022 | Donations | MOT 04/414 | 62:65(043) | TH4648 | 13/01/2022 | LB/TH/02/2022 | 13/01/2022 | Thesis |