Advertising and promotion : an integrated marketing communications perspective
Language: EN Series: The McGraw-Hill/Irwin series in marketingPublisher: Boston McGraw-Hill/Irwin 2001Edition: 5th edDescription: xx, 795p. : ill.(col.)ISBN: 0072314451Subject(s): ADVERTISING | SALES MANAGEMENT | MARKETING-CommunicationItem type | Current location | Call number | Shelving info | Status | Date due | Barcode | Item holds |
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Book |
Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
659.1 B4 (Browse shelf) | 03-40-02 | Available | 82104 |
Total holds: 0
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