Belch, George E. Belch, Michael A.
Advertising and promotion : an integrated marketing communications perspective - 5th ed. - Boston McGraw-Hill/Irwin 2001 - xx, 795p. : ill.(col.) - The McGraw-Hill/Irwin series in marketing .
Glossary and endnotes included
0072314451
ADVERTISING
SALES MANAGEMENT
MARKETING-Communication
659.1 / B4
Advertising and promotion : an integrated marketing communications perspective - 5th ed. - Boston McGraw-Hill/Irwin 2001 - xx, 795p. : ill.(col.) - The McGraw-Hill/Irwin series in marketing .
Glossary and endnotes included
0072314451
ADVERTISING
SALES MANAGEMENT
MARKETING-Communication
659.1 / B4