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Impact of e - marketing practices on purchasing decisions of generation Y& Z for the fast fashion industry in the western province of Sri Lanka

by Gunathilake, M.D.M.M | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2022]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2022 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043) .

Impact of marketing strategies on purchase intention of colour fiber cement roofing sheets in Sri Lanka

by Karunanayaka, R.C.A.D | Dr. K.P. Lalith Chandralal [supervisor] | Mr. K.M.S. Senevirathna [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Thesis Collection Call number: 62:65(043).

Innovation, product development and commercialization : case studies and key practices for market leadership

by Rafinejad, Dariush.

Edition: India ed.Language: English Publisher: New Delhi Cengage Learning 2006Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.5 R3.

Innovation, product development and commercialization : case studies and key practices for market leadership

by Rafinejad, Dariush.

Language: EN Publisher: New Delhi Cengage Learning 2006Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.5 R3.

Integrating digital marketing strategies in to Sri Lankan small & medium enterprises (SME's) : with a special reference to tourism industry

by Piyadasa, H.H.A.U | Dr. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2017]Dissertation note: University of Moratuwa 2017 Department of Management of Technology Faculty of Engineering Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

International project marketing

by Derek, Miles.

Language: EN Publisher: Geneva International Labour Office 1995Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): On Request Collection Call number: 624:658 M5.

The Japanese economy systems : its strengths and weaknesses

by Kotaro, tsuru.

Language: EN Publisher: Tokyo LTCB International Library Foundation 1995Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): On Request Collection Call number: 658.8(520) K6.

Management of a sales force

by Stanton, William J | Spiro, Rosann.

Language: EN Publisher: Boston Irwin/McGraw-Hill 1999Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 S8.

Managerial marketing : perspectives and viewpoints

by Kelley, Eugene J | Lazer, William.

Language: EN Publisher: Bombay Taraporevala 1972Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 K4.

Managing customer relationships : a strategic framework

by Peppers, Don | Rogers, Martha.

Edition: 2nd ed.Language: English Publisher: Hoboken John Wiley & Sons 2011Availability: Items available for loan: Library, University of Moratuwa (4). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.89:005.344 P4 (1). Location(s): Lending Collection Call number: 658.89:005.344 P4.

Managing new products : the power of innovation

by Kuczmarski, Thomas D.

Edition: 2nd ed.Language: EN Publisher: Englewood Cliffs Prentice Hall 1992Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.5 K8.

Marketing

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 12th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 E8.

Marketing : planning, implementation, and control

by Pride, William M | Ferrell, O. C.

Language: English Publisher: New Delhi Cengage Learning India 2010Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 P7.

Marketing : a critical textbook

by Ellis, Nick | Fitchett, James | Higgins, Matthew | Jack, Gavin | Lim, Ming | Saren, Michael | Tadajewski, Mark.

Language: English Publisher: New Delhi Sage 2011Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 M3.

Marketing 99/00

by Richardson, John E. ed.

Edition: 21st ed.Language: EN Publisher: Guilford Dushkin/McGraw-Hill 1999Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8(045) M3.

The Marketing accountability imperative : driving superior returns on marketing investments

by Dunn, Michael E | Halsall, Chris.

Language: English Publisher: [San Francisco] Jossey-Bass 2009Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 336.76 D8.

Marketing : an introduction

by Armstrong, Gary | Kotler, Philip.

Edition: 7th ed.Language: EN Publisher: Delhi Dorling Kindersley 2007Availability: Items available for loan: Library, University of Moratuwa (1). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.8 A7 (1). Location(s): Lending Collection Call number: 658.8 A7.

Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Language: English Publisher: New Delhi Prentice Hall 2006Availability: Items available for loan: Library, University of Moratuwa (16). Location(s): Lending Collection Call number: 658.8 K6.

Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 14th ed. Language: English Publisher: Boston Prentice Hall 2012Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 K6.

Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 14th ed. (Global ed.)Language: English Publisher: Boston Pearson 2012Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 K6.


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