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Essentials of marketing research

Contributor(s): Hair, Joseph F | Celsi, Mary Wolfinbarger | Ortinau, David J | Bush, Robert P | Bush, Robert PLanguage: English Publisher: New York McGraw-Hill 2013Edition: 3rd edDescription: xviii, 414p. : ill., index includedISBN: 9780078028816Subject(s): MARKETING RESEARCH
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Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection 		658.8.012.12 E8 (Browse shelf) 03-40-02 LB/DON/11/2018 Available D37
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658.8.012.1 S4 Consumer behavior 658.8.012.12 A2 The Observational research handbook : understanding how consumers live with your product 658.8.012.12 C5 Marketing research 658.8.012.12 E8 Essentials of marketing research 658.8.012.12 L5 Small data : 658.8.012.12 L8 Marketing research 658.8.012.12 L8 Marketing research

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