Essentials of marketing research (Record no. 174745)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180523t2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9780078028816 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8.012.12 |
| Call Number | E8 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Celsi, Mary Wolfinbarger |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Ortinau, David J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Bush, Robert P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Bush, Robert P. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research |
| 250 ## - EDITION STATEMENT | |
| Edition | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of Publisher | McGraw-Hill |
| Date of Copyright | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 414p. : ill., |
| Physical Details | index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING RESEARCH |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Actual Value (Donation) | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Price effective from | Koha item type | Actual Currency (Donation) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 16/02/2018 | Donations | 13104.30 | 03-40-02 | 114.95 | 1 | 658.8.012.12 E8 | D37 | 05/07/2018 | 22/06/2018 | LB/DON/11/2018 | 16/02/2018 | Book | USD ($) |