Services marketing : (Record no. 180538)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00745aam a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220509t2018 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9789332587687 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | W5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Wirtz, Jochen |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Lovelock, Christopher |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Chatterjee, Jayanta |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | people technology strategy |
| 250 ## - EDITION STATEMENT | |
| Edition | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Noida |
| Name of Publisher | Pearson India Education Services |
| Date of Copyright | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 817p. : charts, ill., photos., tables, |
| Physical Details | Glossary and index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING-Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PROFESSIONS-Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | SERVICE INDUSTRIES-Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CUSTOMER SERVICES-Marketing |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 25/02/2022 | 2516.85 | 03-40-02-07 | 2 | 658.8 W5 | 114662 | 27/05/2022 | 20/05/2022 | 2796.50 | 25/02/2022 | Book | |||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 25/02/2022 | 2516.85 | 03-40-02-07 | 658.8 W5 | 114661 | 25/02/2022 | 2796.50 | 25/02/2022 | Book | |||||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/04/2022 | 2700.00 | 03-40-02-07 | 1 | 658.8 W5 | 114699 | 27/06/2022 | 17/06/2022 | 3000.00 | 22/04/2022 | Book | |||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/04/2022 | 2700.00 | 03-40-02-07 | 658.8 W5 | 114700 | 22/04/2022 | 3000.00 | 22/04/2022 | Book |