Library, University of Moratuwa, Sri Lanka catalog

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Wirtz, Jochen

Services marketing : people technology strategy - 8th ed. - Noida Pearson India Education Services 2018 - xxii, 817p. : charts, ill., photos., tables, Glossary and index included

ISBN: 9789332587687

Subjects--Topical Terms:
MARKETING-Management
PROFESSIONS-Marketing
SERVICE INDUSTRIES-Marketing
CUSTOMER SERVICES-Marketing

Universal Decimal Class. No.: 658.8 / W5

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