Marketing scales handbook : (Record no. 169715)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00687 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160226t2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 1587992051 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | B7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Bruner, Gordon C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Hensel, Paul J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | James, Karen E. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing scales handbook : |
| Remainder of title | a compilation of multi-item measures for consumer behavior & advertisting vol. IV |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | [Mason] |
| Name of Publisher | Thomson South-Western |
| Date of Copyright | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 842p. |
| 500 ## - GENERAL NOTE | |
| General Note | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING RESEARCH-STATISTICAL METHODS-Handbooks,manual,etc, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | SCAILING(SOCIAL SCIENCES)-Handbooks,manual,etc, |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 09/12/2015 | 100500.00 | 5 | 658.8 B7 | 109763 | 12/02/2021 | 10/05/2019 | 125625.00 | 23/11/2015 | Book |