Library, University of Moratuwa, Sri Lanka catalog

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Bruner, Gordon C.

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertisting vol. IV - [Mason] Thomson South-Western 2005 - xxii, 842p.

Index included

ISBN: 1587992051

Subjects--Topical Terms:
MARKETING RESEARCH-STATISTICAL METHODS-Handbooks,manual,etc,
SCAILING(SOCIAL SCIENCES)-Handbooks,manual,etc,

Universal Decimal Class. No.: 658.8 / B7

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