Library, University of Moratuwa, Sri Lanka catalog

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Kalansooriya, Manesh Charuka

Impact of social media influence on purchase intention : a case of social media users in the private hospital sector in Sri Lanka - [2020] - xv, 115, [10]p. : charts(some col.), graphs(some col.), tables, CD-ROM

Subjects--Topical Terms:
SOCIAL MEDIA INFLUENCE
PURCHASE INTENTION
SOCIAL MEDIA
TECHNOLOGY ACCEPTANCE MODEL
PRIVATE HOSPITALS - Sri Lanka
MANAGEMENT OF TECHNOLOGY - Dissertation

Index Terms--Curriculum Objective:
MBA in Management of Technology

Universal Decimal Class. No.: 62:65(043)

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