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Impact of social media influence on purchase intention : a case of social media users in the private hospital sector in Sri Lanka

By: Kalansooriya, Manesh CharukaContributor(s): Prof. G.D. Samarasinghe [supervisor]Language: English Publisher: [2020]Description: xv, 115, [10]p. : charts(some col.), graphs(some col.), tables, CD-ROMSubject(s): SOCIAL MEDIA INFLUENCE | PURCHASE INTENTION | SOCIAL MEDIA | TECHNOLOGY ACCEPTANCE MODEL | PRIVATE HOSPITALS - Sri Lanka | MANAGEMENT OF TECHNOLOGY - Dissertation | MBA in Management of TechnologyOnline resources: Click here to access online Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020
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Thesis Thesis Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Thesis Collection
62:65(043) (Browse shelf) MOT 04/407 LB/TH/02/2022 Not For Loan (Restricted Access) TH4641

MBA in Management of Technology

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Department of Management of Technology Faculty of Business University of Moratuwa 2020

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