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Advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 B4.

Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Language: English Publisher: [Singapore] South-Western Cengage Learning 2013Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 S5.

Hey whipple, squeeze this : the classic guide to creating great ads

by Sullivan, Luke | Boches, Edward.

Edition: 5th ed.Language: English Publisher: Hoboken John Wiley 2016Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.12 S8.

Promotion design

by Jianzhong, Zhou | Guiying, Xu [ed.].

Language: English Publisher: Kaki Bukit Techpark II Page One Publishing 2009Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 7.05:659 J5 (1). : Location(s): Permanent Reference Collection Call number: 7.05:659 J5.


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