Library, University of Moratuwa, Sri Lanka catalog › Details for: Advertising and promotion : an integrated marketing communications perspective

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Advertising and promotion : an integrated marketing communications perspective

By: Belch, George E | Belch, Michael ALanguage: EN Series: The McGraw-Hill/Irwin series in marketingPublisher: Boston McGraw-Hill/Irwin 2001Edition: 5th edDescription: xx, 795p. : ill.(col.)ISBN: 0072314451Subject(s): ADVERTISING | SALES MANAGEMENT | MARKETING-Communication

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Item type	Current location	Call number	Shelving info	Status	Date due	Barcode	Item holds
Book	Library, University of Moratuwa The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. Lending Collection	659.1 B4 (Browse shelf)	03-40-02	Available		82104

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