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Advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 B4.

Advertising in modern and postmodern times

by Odih, Pamela.

Language: EN Publisher: Los Angeles Sage 2007Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 O3.


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