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Service design : from insight to implementation

by Polaine, Andrew | Lovlie, Lavrans | Reason, Ben.

Language: English Publisher: Brooklyn Rosenfeld Media 2013Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658,64 P6.

Service management and marketing : customer management in service competition

by Gronroos, Christian .

Edition: 3rd ed.Language: English Publisher: New Delhi John Wiley 2007Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 G7.

Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 4th ed.Language: English Publisher: New Delhi Tata McGraw-Hill 2008Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 S4.

Services marketing : people technology strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 8th ed.Language: English Publisher: Noida Pearson India Education Services 2018Availability: Items available for loan: Library, University of Moratuwa (4). Location(s): Lending Collection Call number: 658.8 W5.


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