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Services marketing : integrating customer focus across the firm

Contributor(s): Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, AjayLanguage: English Publisher: New Delhi Tata McGraw-Hill 2008Edition: 4th edDescription: xxix, 743p. : ill., photos., tables, Index includedISBN: 9780070660076Subject(s): MARKETING | CUSTOMER SERVICES | Service Industries
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
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658.8 S4 (Browse shelf) 03-40-02 LB/DON/127/2018 Available D420
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