Marketing plans : how to prepare them, how to use them
Language: EN Series: Chartered Institute of Marketing/Butterworth-Heinemann marketing seriesPublisher: Oxford Butterworth-Heinmann 1999Edition: 4th edDescription: xviii, 578, [5]p. : illISBN: 0750641169Subject(s): MARKETING | SALES MANAGEMENT | MARKET SURVEYSItem type | Current location | Call number | Shelving info | Status | Date due | Barcode | Item holds |
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Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
658.8.01 M3 (Browse shelf) | 03-40-02 | Available | 75056 |
Total holds: 0
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658.8:005.32 H6 How to sell to an idiot : 12 steps to selling anything to anyone | 658.8:005.5 H3 The Ultimate guide to strategic marketing : | 658.8:005.52 M4 Business to business market research : | 658.8.01 M3 Marketing plans : how to prepare them, how to use them | 658.8.011.1 M4 Marketing strategy : the challenge of the external environment | 658.8.012.1 B4 Marketing research management | 658.8.012.1 H3 Consumer behavior : building marketing strategy |
Index included.
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