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Consumer behavior : building marketing strategy

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 8th ed.Publisher: Boston Irwin/McGraw-Hill 2001Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8.012.1 H3.

Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm.

Edition: 4th ed.Language: EN Publisher: Oxford Butterworth-Heinmann 1999Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8.01 M3.

Marketing research

by Chisnall, Peter.

Edition: 6th ed.Language: EN Publisher: London McGraw-Hill 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8.012.12 C5.

Marketing strategy : the challenge of the external environment

by Mercer, David.

Language: EN Publisher: London Sage Publications 1998Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8.011.1 M4.

The Observational research handbook : understanding how consumers live with your product

by Abrams, Bill.

Language: EN Publisher: Illinois NTC Business Books 2000Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): On Request Collection Call number: 658.8.012.12 A2.

Profiling the Sri Lankan consumer : multiple portraits and manifest patterns

by Liyanage, Uditha.

Edition: 2nd ed.Language: EN Publisher: Colombo Postgraduate Institute of Management 2005Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.89(548.7) L5.

Successful marketing in a week

by Davies, Eric | Davies, Barry.

Edition: 2nd ed.Language: EN Publisher: Abingdon Hodder & Stoughton 1998Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 005 D3.

Successful marketing plans in a week

by Jay, Ros.

Language: EN Publisher: London Hodder & Stoughton 1997Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 005 J3.


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