Evaluating public relations : (Record no. 36682)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006060000a22002170004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150831t2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9788175543850 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 659.44 |
| Call Number | W3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Watson, Tom |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Noble, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Evaluating public relations : |
| Remainder of title | a best practice guide to public relations planning, research and evaluation |
| 250 ## - EDITION STATEMENT | |
| Edition | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of Publisher | Kogan Page India |
| Date of Copyright | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 252p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | PR in practice series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PUBLIC RELATIONS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MEDIA |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/01/2014 | 03-40-02 | 1 | 659.44 W3 | 91448 | 02/03/2016 | 23/02/2016 | 22/01/2014 | Book | |||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/01/2014 | 03-40-02 | 659.44 W3 | 91449 | 22/01/2014 | 22/01/2014 | Book |