Library, University of Moratuwa, Sri Lanka catalog

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Watson, Tom Noble, Paul

Evaluating public relations : a best practice guide to public relations planning, research and evaluation - 2nd ed. - New Delhi Kogan Page India 2008 - iv, 252p. - PR in practice series .

ISBN: 9788175543850

Subjects--Topical Terms:
PUBLIC RELATIONS
MARKETING
MEDIA

Universal Decimal Class. No.: 659.44 / W3

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