Marketing management and strategy : a reader (Record no. 118783)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 004610000a22001810004500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135582482 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | K6 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | EN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cox, Keith K. ed. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management and strategy : a reader |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Englewood Cliff |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 1984 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 436p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING-MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT-STRATEGY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 03-40-02 | 658.8 K6 | 47709 | Book |