Library, University of Moratuwa, Sri Lanka catalog

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Kotler, Philip ed. Cox, Keith K. ed.

Marketing management and strategy : a reader - 3rd ed. - Englewood Cliff Prentice Hall 1984 - xii, 436p.

ISBN: 0135582482

Subjects--Topical Terms:
MARKETING-MANAGEMENT
MANAGEMENT-STRATEGY

Universal Decimal Class. No.: 658.8 / K6

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