000 003340000a22001330004500
008 160406b1964 xxu||||| |||| 00| 0 eng d
041 _aeng
080 _a659.1
_bD8
942 _cBK
100 _aDunn, S. Watson
245 _aInternational handbook of advertising
260 _aNew York
_bMcGraw Hill
_c1964
300 _axv, 788p. : ill.
999 _c7116
_d7116