000 004560000a22001690004500
245 _aHarvard business review on brand management
260 _aBoston
_bHarvard Business School
_c1999
300 _av, 204p. : ill.
440 _aHarvard business review paperback series
500 _aIndex included
020 _a9781578511440
080 _a659.127.6
_bH3
650 _aBRAND NAME PRODUCTS
650 _aTRADEMARKS
041 _aEN
942 _cBK
999 _c37114
_d37114