000			005860000a22002050004500
245			_aMarketing plans : how to prepare them, how to use them
100			_aMcDonald, Malcolm
250			_a4th ed.
260			_aOxford _bButterworth-Heinmann _c1999
300			_axviii, 578, [5]p. : ill.
440			_aChartered Institute of Marketing/Butterworth-Heinemann marketing series
500			_aIndex included.
020			_a0750641169
080			_a658.8.01 _bM3
650			_aMARKETING
650			_aSALES MANAGEMENT
650			_aMARKET SURVEYS
041			_aEN
942			_cBK
999			_c27909 _d27909