| 000 | 00946nam a2200277 4500 | ||
|---|---|---|---|
| 008 | 230808t2022 ||||| |||| 00| 0 eng d | ||
| 041 | _aeng | ||
| 080 | _a658.11(043) | ||
| 100 | _aHettiarachchi, Thisari Kavisha | ||
| 245 | _aEffectiveness of celebrity endorsements in Sri Lanka's men's wear industry | ||
| 260 | _c[2022] | ||
| 300 |
_avi, 53p. : col. graph, ill.(some col.) table, _eCD-ROM |
||
| 502 |
_cTM _dFAC_M _gUniversity of Moratuwa _o22 |
||
| 650 |
_aATTRACTIVENESS _925897 |
||
| 650 |
_a CREDIBILITY _925898 |
||
| 650 |
_aMEANING TRANSFERRED _919092 |
||
| 650 | _aPURCHASE INTENTION | ||
| 650 |
_aBRAND AWARENESS _96295 |
||
| 650 | _aBUSINESS - Dissertation | ||
| 650 | _aMANAGEMENT OF TECHNOLOGY - Dissertation | ||
| 650 |
_aENTREPRENUERSHIP- Dissertation _926161 |
||
| 658 | _aMBA in Entrepreneurship | ||
| 700 |
_aDr. R. Matharaarachchi _esup |
||
| 856 | _uhttp://dl.lib.uom.lk/handle/123/21772 | ||
| 942 | _cTH | ||
| 999 |
_c181548 _d181548 |
||