| 000 | 00745aam a2200229 4500 | ||
|---|---|---|---|
| 008 | 220509t2018 ||||| |||| 00| 0 eng d | ||
| 020 | _a9789332587687 | ||
| 041 | _aeng | ||
| 080 |
_a658.8 _bW5 |
||
| 100 | _aWirtz, Jochen | ||
| 245 |
_aServices marketing : _bpeople technology strategy |
||
| 250 | _a8th ed. | ||
| 260 |
_aNoida _bPearson India Education Services _c2018 |
||
| 300 |
_axxii, 817p. : charts, ill., photos., tables, _bGlossary and index included |
||
| 650 | _aMARKETING-Management | ||
| 650 | _a PROFESSIONS-Marketing | ||
| 650 | _a SERVICE INDUSTRIES-Marketing | ||
| 650 | _aCUSTOMER SERVICES-Marketing | ||
| 700 |
_aLovelock, Christopher _919492 |
||
| 700 |
_aChatterjee, Jayanta _919493 |
||
| 942 |
_cBK _01 |
||
| 999 |
_c180538 _d180538 |
||