000 00670aam a2200217 4500
008 211222t2016 ||||| |||| 00| 0 eng d
020 _a9789332555099
041 _aeng
080 _a658.8.012.1
_bS4
100 _aSchiffman, Leon G.
245 _aConsumer behavior
250 _a11th ed, four-color ed.
260 _aDelhi
_bPearson India
_c2016
300 _axxvii, 508p. : col.ill, col.photos, tables,
_bEnd notes, index and glossary included
650 _aCONSUMER BEHAVIOR
650 _aMOTIVATION RESEARCH (MARKETING)
_918385
650 _aMARKETING
700 _aWisenblit, Joseph
_918322
700 _aKumar, S. Ramesh
942 _cBK
_04
999 _c180060
_d180060