000 | 00542nam a2200193 4500 | ||
---|---|---|---|
008 | 170602t1988 xxu||||| |||| 00| 0 eng d | ||
020 | _a0135562678 | ||
041 | _aeng | ||
080 |
_a658.8 _bK6 |
||
942 |
_cBK _02 |
||
100 | _aKotler, Philip | ||
245 |
_aMarketing management : _banalysis, planning , implementation, and control |
||
250 | _a6th ed. | ||
260 |
_aNew Jersey _bPrentice-Hall _c1988 |
||
300 | _axxi, 776p. : ill. (some col.), 8 leaf of plates | ||
500 | _a | ||
650 | _aMARKETING | ||
650 | _aMARKETING-MANGEMENT | ||
999 |
_c173216 _d173216 |