000 00648 a2200205 4500
008 161202t2016 xxu||||| |||| 00| 0 eng d
020 _a9780500518984
041 _aeng
080 _a659.1
_bB3
942 _cBK
_09
100 _aBarry, Pete
245 _aThe Advertising concept book think now, design later :
_ba complete guide to creative ideas, strategies and campaigns
250 _a3rd rd.
260 _aLondon
_bThames & Hudson
_c2016
300 _a320p. : ill.
_bGlossary & index included
500 _aover 500 illustrations
650 _aADVERTISING
650 _aAdvertising campaigns
_919554
650 _aAdvertising copy
_919555
999 _c171826
_d171826