| 000 | 005750000a22001930004500 | ||
|---|---|---|---|
| 008 | 150904t2009 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780787998325 | ||
| 041 | _aeng | ||
| 080 |
_a336.76 _bD8 |
||
| 942 | _cBK | ||
| 100 | _aDunn, Michael E. | ||
| 100 | _aHalsall, Chris | ||
| 245 | _aThe Marketing accountability imperative : driving superior returns on marketing investments | ||
| 260 |
_a[San Francisco] _bJossey-Bass _c2009 |
||
| 300 | _axiv,450p. ; ill. | ||
| 500 | _aIndex included | ||
| 650 | _aMARKETING-MANAGEMENT | ||
| 650 | _aMARKETING-COST EFFECTIVENESS | ||
| 999 |
_c145876 _d145876 |
||