000 004290000a22001690004500
245 _aBasic marketing : principles and practice
100 _aCannon, Tom
_920560
250 _a2nd ed.
260 _aLondon
_bHolt, Rinehart & Winston
_c1986
300 _axii, 369p. : ill., tables
500 _aIndex included.
020 _a0039106039
080 _a658.8
_bC3
650 _aMARKETING
041 _aEN
942 _cBK
_03
999 _c118753
_d118753