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Factors affecting the brand equity of mobil : a study of automotive lubricant industry in Sri Lanka

By: Chathuranga, S.G.A.BContributor(s): Prof. Nalin Abeysekera [supervisor]Language: English Publisher: [2021]Description: 100p. : col. graphs, tables, CD-ROMSubject(s): BRAND EQUITY - Mobil | LUBRICANT INDUSTRY- Sri Lanka | BRAND ASSOCIATION | PERCEIVED QUALITY | BRAND AWARENESS | BRAND LOYALTY | ENTREPRENEURSHIP - Dissertation | MANAGEMENT OF TECHNOLOGY - Dissertation | MBA in EntrepreneurshipOnline resources: Click here to access online Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2021
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Item type Current location Call number Shelving info Copy number Status Date due Barcode Item holds Course reserves
Thesis Thesis Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Thesis Collection
658.11(043) (Browse shelf) MOT 05/12 LB/TH/02/2022 Not For Loan (Restricted Access) TH4602

MBA in Entrepreneurship

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Department of Management of Technology Faculty of Business University of Moratuwa 2021

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