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Advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 B4.

Basic marketing : a global-managerial approach

by Perreault, William D | McCarthy, E. Jerome.

Edition: 15th ed.Publisher: Boston McGraw-Hill/Irwin 2005Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 P4.

Current readings in management

Language: EN Publisher: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 005 T3.

Design and managing the supply chain : concepts, strategies, and case studies

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Edition: 2nd ed.Language: English Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Library, University of Moratuwa (4). Location(s): Lending Collection Call number: 658.711 S5.

Designing and managing the supply chain : concepts, strategies, and case studies

by Simchi-Levi, David | Kaminsky, Phillip | Simchi-Levi, Edith | Shankar, Ravi.

Edition: 3rd ed.Language: English Publisher: New Delhi Tata McGraw Hill Education 2008Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.711 D4.

Entrepreneurship

by Hisrich, Robert D | Peters, Michael P | Shepherd, Dean A.

Edition: 6th ed.Language: English Publisher: New Delhi Tata Mcgraw Hill 2005Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.5 H5.

Management of a sales force

by Stanton, William J | Spiro, Rosann.

Language: EN Publisher: Boston Irwin/McGraw-Hill 1999Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 S8.

Marketing

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 12th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 E8.

Marketing 99/00

by Richardson, John E. ed.

Edition: 21st ed.Language: EN Publisher: Guilford Dushkin/McGraw-Hill 1999Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8(045) M3.

Marketing management : strategies and programs

by Guiltinan, Joseph | Paul, Gordon W.

Language: EN Publisher: New York McGraw-Hill 1982Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 G8.

Positioning : the battle for your mind

by Ries, Al | Trout, Jack.

Language: English Publisher: New York McGraw-Hill 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1:005.32 R5.

A Preface to marketing management

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Language: EN Publisher: Boston Irwin/McGraw-Hill 2000Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 P4.

Ssweetco : business model and activity file for business in action

by Bittel, Lester R | Burke, Ronald S | Bilbrey, Charles P.

Edition: 3rd ed.Language: EN Publisher: New York McGraw-Hill 1988Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): On Request Collection Call number: 658.5 B5.


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