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Advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 B4.

Applications in basic marketing : clippings from popular business press

by McCarthy, E. Jerome | Perreault, William D.

Language: EN Publisher: Homewood Irwin 1991Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 M3.

Applications in basic marketing : clippings from the popular business press

by Perreault, William D | McCarthy, E. Jerome.

Edition: 2005-2006 ed.Language: EN Publisher: New York McGraw-Hill/Irwin 2005Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 P4.

Applications in basic marketing : clippings from the popular business press

by Perreault, William D | McCarthy, E. Jerome.

Language: EN Publisher: New York McGraw-Hill/Irwin 2005Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 P4.

Basic marketing : a global-managerial approach

by Perreault, William D | McCarthy, E. Jerome.

Edition: 15th ed.Publisher: Boston McGraw-Hill/Irwin 2005Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 P4.

Basic marketing : a managerial approach

by McCarthy, E. Jerome | Perreault, William D.

Edition: 10th ed.Language: EN Publisher: Boston Irwin 1990Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 M3.

Building an ebusiness : from the ground up

by Reding, Elizabeth Eisner.

Language: EN Publisher: New York McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (1). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004.738.5:658.6/.8 R4 (1). Location(s): Lending Collection Call number: 004.738.5:658.6/.8 R4.

Essentials of marketing : a global-managerial approach

by Perreault, William D | McCarthy, E. Jerome.

Edition: 8th ed.Publisher: Boston Irwin/McGraw-Hill 2000Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 P4.

Fundamentals of selling : customers for life

by Futrell, Charles M.

Edition: 7th ed.Language: English Publisher: Boston McGraw-Hill/Irwin 2002Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 F8.

Internet marketing : readings and online resources

by Richardson, Paul.

Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8:004.738.5 R5.

Management of a sales force

by Stanton, William J | Spiro, Rosann.

Language: EN Publisher: Boston Irwin/McGraw-Hill 1999Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 S8.

Marketing

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 12th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 E8.

Marketing

by Grewal, Dhruv | Levy, Michael.

Edition: 4th ed.Language: English Publisher: New York McGraw-Hill / Irwin 2014Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 G7.

Marketing : the core

by Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Edition: 5th ed.Language: English Publisher: New York McGraw-Hill/Irwin 2013Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 K4.

The Marketing game! : with student CD-ROM

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Publisher: New York McGraw-Hiil/Irwin 2002Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 M3.

A Preface to marketing management

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Language: EN Publisher: Boston Irwin/McGraw-Hill 2000Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 P4.


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