TY - GEN AU - Rafinejad, Dariush TI - Innovation, product development and commercialization : case studies and key practices for market leadership SN - 9788131509982 PY - 2006/// CY - New Delhi PB - Cengage Learning KW - PRODUCTION MANAGEMENT KW - PRODUCT DESIGN KW - PRODUCTION PLATFORMS KW - PROJECT MANAGEMENT KW - MARKETING N1 - Index included ER -