TY  - GEN
AU  - McDaniel, Carl
AU  - Gates, Roger
TI  - Marketing research essentials
SN  - 0471448451
PY  - 2004///
CY  - Hoboken
PB  - John Wiley
KW  - MARKETING RESEARCH
KW  - INFORMATION MANAGEMENT
KW  - Research Design
KW  - Research Methodology
ER  -