TY  - BOOK
AU  - Ries, Al
AU  - Trout, Jack
TI  - Positioning : : the battle for your mind
SN  - 0071373586
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - ADVERTISING
KW  - MARKETING
KW  - SALES MANAGEMENT
N1  - Index included
ER  -