TY  - GEN
AU  - Bly, Robert W.
TI  - The Copywriter's handbook : a step-by-step guide to writing copy that sells
SN  - 9780805078046
PY  - 2005///
CY  - New York
PB  - St. Martin's Griffin
KW  - ADVERTISING
KW  - BUSINESS WRITING
KW  - MARKETING
N1  - Index included
ER  -