TY  - GEN
AU  - Bittel, Lester R.
AU  - Burke, Ronald S.
AU  - Bilbrey, Charles P.
TI  - Ssweetco : business model and activity file for business in action
SN  - 007005567X
PY  - 1988///
CY  - New York
PB  - McGraw-Hill
KW  - BUSINESS
KW  - MARKETING
KW  - MANAGEMENT
ER  -