TY  - GEN
AU  - Lattimore, Dan ... [et al.]
TI  - Public relations : the profession and the practice
SN  - 0072424028
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - PUBLIC RELATIONS
KW  - BUSINESS ENTERTAINING
KW  - PUBLIC OPINION
KW  - MARKETING
N1  - Glossary & an Index included
ER  -