TY  - GEN
AU  - Mercer, David
TI  - Marketing strategy : the challenge of the external environment
SN  - 0761958762
PY  - 1998///
CY  - London
PB  - Sage Publications
KW  - MARKETING
KW  - MARKET SURVEYS
KW  - MARKETING-Strategic planning
N1  - Index included
ER  -